Happy Power Move Monday. I just finished a power point for some young people and I realized I haven’t done any power moves on social media. And my one recommendation for you is to Google yourself. And 3 things can happen when you Google yourself.
1.Nada (Nothing). The first thing is you Google yourself and nothing comes up. That’s actually not a horrible thing. But if you are trying to build a reputation or level of expertise within your career, then it’s like having 0 credit. No one can find you. No on can get your credentials. We can’t decide if we want to bring you to campus or invite you to write a blog post. There is no information. So if you are trying to do big things in your career, then we need some information.
2. Scandal. The second thing that can happen is that every photo and everything that comes up, is you being ratchet. You at the bar. You standing on the bar. You pouring drinks on yourself. Or you being a human shot. So you want to be careful that you don’t have anything salacious, scandalous or too crazy out there that could potentially harm your reputation.
Believe it or not , companies care about their reputations and the reputations of their employees. Look at all of these big superstars who lose endorsements because of their bad behavior outside of work. We work hard to build our reputations so lets not let an little incident like madness at a bar ruin it.
3. Excellence. The third thing that can happen when you Google yourself is exactly what you want to happen. Your website comes up first. That’s a good thing. Just make sure it’s up to date and accurate. The article you wrote in the HuffPost or some other blog comes up. That’s a good thing. People can learn more about your expertise and point of view. The other thing that often comes up is your LinkedIn Profile or Facebook page.
Now your LinkedIn profile should be in good shape and updated and it’s a professional forum so that’s also a good thing. Your Facebook page, you have to be careful. Make sure none of the salaciousness of one night isn’t all over your page or IG page. If you do have a Dr. Jekyll/Mr. Hyde personality, then just change your privacy settings for all of your social media. I know none of this is new to any of you, but it bears a little reminding.
If you are trying to build thought leadership or expertise, or do some public speaking or get your career thought leadership out there to the general public, then I recommend you open more than one social media account on specific platform. I have 3 which is a bit much but I recommend 2 because it’s hard to keep up with them. But I have 3. I have a personal one where I let lose. My friends and family are on it and it’s a private account.
I have @higheredlatinas for my non-profit. And I recently started @RSantosSpeaks for my public speaking and coaching business. It’s a little bit much to keep up with all 3 of them but I do a pretty good job and I have fun with it. Each of the IG accounts has it’s own personality, it’s own purpose and it’s own audience. So think about those things as you have a little fun with social media.
There’s nothing wrong with social media. It has it’s place. But like anything else, it requires boundaries. Make sure that you are creating proper boundaries around your social media. Be careful about who you accept as friends on your social media. And also make sure that you set up the appropriate privacy settings depending on the purpose and audience of your social media.
Once again, Google yourself. And make some decisions about how you want to use your social media accounts.
You got this.